Insurance Sales Leads – Exposing the Downfalls of Old School Insurance Lead Generation
We live in the Internet age and online technology offers business many improvements over traditional methods that were used to generate insurance sales leads. Nowhere is this more true than in todays insurance industry. Insurance agents have traditionally used a host of different methods to increase business and to get new insurance sales leads. However, most of these are far inferior to the methods available online. Oddly enough, many agents seem to be stuck in a rut, either not understanding how online lead generation works, or simply sticking to old-school methods because they are more familiar to them. One common method still used by insurance agents is paper advertising. By placing an ad in the local paper, agents hope to get new local clients to sell insurance to. This made a lot of sense at one time, when insurance was harder to come by and people didn’t always know where to find it. But today, insurance agents are a dime a dozen. Additionally, when you run an ad, you are relying on someone seeing the ad and taking the time to come to you. Most people are impatient and have little time, so it is in your best interest not to rely on them to come to you. Similarly, billboard advertising is not what it used to be. Billboard space isn’t cheap, and the return on your investment will likely not be worth it. Yet, some agents continue to use this method because they always have. Indeed, billboard and paper advertising are probably not even as effective as cold calling. But if none of these methods are worthwhile, how is an insurance agent going to get more business? Today, people don’t often rely on billboards or newspaper ads. Instead, they go to the Internet. This is where any resourceful insurance agent will go too. The most efficient way to increase clientele is to simply purchase internet insurance leads. This is much more effective than spending money on ads that offer no guarantee you will talk to anyone. Internet insurance leads are made up of people that have an active interest in purchasing insurance. These are the sort of people you hope will walk through your door after seeing your ad, but unfortunately they rarely do. Lucky for you, there are companies that specialize in selling prescreened insurance leads for just about every type of insurance. This makes it easier than ever to get in contact with potential clients. If you are still using the old fashioned methods for increasing your customer base, then you should really consider purchasing insurance sales leads. Once you purchase a batch of quality insurance sales leads, you will realize how much easier your life can be. Why spend your money on advertising that rarely works when you could purchase contact information of people that want to buy what you have to sell?